Built by B2B Veterans.
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We've spent two decades in the trenches of B2B commerce. We built and sold companies. Now we're building the AI platform we wish we'd had.
From the Factory Floor to the Future
It Started with Frustration
In 2014, John McCann was running distribution businesses and growing frustrated with antiquated quoting processes. The tools available were expensive, inflexible, and built for a different era. Rather than accept the status quo, John sketched out his vision for what a modern quoting solution should look like.
Working with technical co-founder Micah Thomas, who deeply understood eCommerce and the unique challenges of B2B, that vision became B2B Ninja, an innovative Quote-to-Order platform. That product and its successor, B2B Edition, would go on to power over $5 billion in annual transactions for more than 1,000 businesses worldwide, becoming the engine behind nearly $50 million in customer ARR.
Their "business first" development philosophy, building software that fits how businesses actually work, not the other way around — became their north star. It wasn't always the easy path, but it was the right one.
In 2023, B2B Ninja was acquired by BigCommerce, validating years of relentless focus on solving real problems for real businesses.
Meet the Founders
John is a serial entrepreneur who has built and sold multiple distribution businesses. His firsthand experience running B2B operations, from managing inventory to processing thousands of quotes — gave him a deep understanding of the inefficiencies that plague the industry. He co-founded B2B Ninja to solve his own problems, then watched it grow to serve enterprises worldwide before its acquisition by BigCommerce. Now, he's channeling two decades of operational experience into Dynition's mission: bringing AI-powered intelligence to every B2B company.
Micah is the technical architect behind B2B Ninja's success. His ability to translate complex business requirements into elegant software solutions, while maintaining the flexibility that B2B operations demand — was instrumental in the platform's growth. At Dynition, Micah is building the next generation of B2B infrastructure: AI agents that understand the nuances of quoting, ordering, and customer relationships as well as the best sales reps, but can operate 24/7 with perfect consistency.
Why We're Building Dynition
After the BigCommerce acquisition, we could have retired. We could have consulted. We could have taken the "safe" path. Instead, we saw something that pulled us back in.
The B2B world is sitting on a goldmine of data, quotes, orders, emails, customer interactions — but almost none of it is being used intelligently. Companies are still losing deals because quotes take too long. Still watching customers churn without warning. Still missing cross-sell opportunities hiding in plain sight.
"We spent a decade building tools that helped companies quote faster. Now AI lets us help them quote smarter, sell smarter, and never let a customer slip away."
— John McCann, Co-Founder & CEO
The emergence of powerful AI isn't just an incremental improvement, it's a paradigm shift. For the first time, we can build systems that don't just process transactions, but actually understand them. Systems that learn from every interaction and get smarter over time. Systems that turn customer data into competitive advantage.
That's why we're building Dynition: an AI-native platform designed from the ground up for the unique challenges of B2B. Not a CRM with AI bolted on. Not a chatbot pretending to understand your business. A true system of intelligence that compounds its value with every quote sent, every order processed, every customer conversation.
What We Believe
Every B2B company deserves AI that understands their business as well as their best employees — and works 24/7 to help them win.
We've watched sales teams drown in manual tasks that have nothing to do with selling. Copying data between systems. Chasing down pricing. Reformatting quotes. Answering the same questions over and over. Every hour spent on administrative busywork is an hour not spent building relationships and closing deals.
Your best people should be doing what humans do best — understanding customer needs, solving complex problems, and building trust. The repetitive, time-consuming tasks that eat up 60% of their day? That's what AI was made for.
We're not building another tool that requires months of implementation and a team of consultants. We're building the AI platform we wish we'd had when we were running distribution businesses, one that handles the busywork automatically so your team can focus on what actually matters: taking care of customers and growing revenue.
15 minutes to insight, not 6–12 months of implementation
Every transaction makes your AI smarter
Built for how B2B actually works, not how software wants it to
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